Vehicle wraps are perhaps some of the most cost-effective and innovative ways to promote your business. Imagine a billboard on wheels- that’s what a vehicle wrap helps you achieve! Your business gets positive public attention in a creative and favorable light; and what’s even better- you don’t have to pay on a monthly basis.
Here are 5 reasons why you should invest in vehicle graphics:
If you are looking to reach out to a wide number of potential customers, car wraps can do wonders for your marketing strategy. Let’s break it down, shall we? If you’ve had a car graphic for around 6 years, your yearly cost will average to around $500. If your vehicle is out on the road all seven days of the week, then getting 30,000 impressions in a day shouldn’t be too difficult- that’s 10,950,000 impressions every year! If we convert this into dollars, then it’s only costing you about $0.45 per thousand impressions (cost per thousand impressions or CPM). That’s significantly less compared to CPM for TV which would cost you no less that $0.44 CPM.
Another great advantage of car graphics is that the message never sleeps. Whether you’re going to do groceries or to catch a movie, your message goes with you! Even when the car is parked, it’s still communicating the message to everyone around.
Wrapped vehicles often add to the credibility of brands because of the grand impression that they give to potential customers. So you might just own one vehicle, but your customers might that you have a fleet and that just makes you look much bigger than you are.
Whether it’s minor fender-benders or months of being parked under the sun, car paint needs a little touchup every now and then. With car wraps, you don’t have to worry about paint jobs frequently. The vehicle wrap is essential a giant sticker and acts as a shield between the car paint. Environmental factors like UV rays, scratches, rocks, etc., are also blocked out with a full wrap. Vehicle wraps will not only help your brand or business do better, but it’ll also help increase resale value of the vehicle.
Spam videos and messages have become a big part of advertising. This is extremely annoying for people who are actively on the lookout for ways to avoid the message. While spam messages and viral videos can be avoided, a moving message on the road can’t. The audience has no choice but to look at the message, read it, and potentially retain it.
When it comes to traditional marketing strategies, one form of advertising that many businesses rely on marketing on the go. This is done by using existing company vehicles or vehicles of individuals and other commissioned companies to apply vehicle body wraps containing advertisement material. This could be as simple as company logo and as elaborate as a bullet list stating available products or services. If you’re wondering how marketing via vehicle wraps benefit you let us elaborate.
The first aspect of vehicle wraps that makes them immensely beneficial is the increased exposure they offer. Where the digital forum would actually require that potential clients search for key words associated with your business products and services, vehicle wraps make you more visible. People will be able to spot your logo, slogan or contact details in the passing which means that when the need for your products and services does arrive, they might just call you before searching online. The increased exposure offere by vehicle wraps is a huge marketing benefit.
If you’re a city or state centered business, vehicle wraps will literally put your business all over the place. There are times when clients and customers need to go through numerous search results online just to find a service or product that is locally available. Using vehicle wraps for advertising establishes your company, product or service locally helps increase your local customer or client base.
The only other kind of advertising that may offer you the exposure and reach of mobile wraps is billboards and television or radio ads. The problem with all these is that they can prove to be extremely costly. Furthermore, television viewership is on the decline so you’d be paying a lot of money for a lot less by way of exposure. Commercial auto wraps are comparatively extremely cheap and once you have a fleet of cars coated your car is a mobile advertisement for pretty much as long as you have the wrap on. No land costs, no municipality contracts, no monthly charges. Just the onetime payment to allow you the opportunity for unlimited advertising anywhere and at any time.
These are just a few reasons why you should invest in a vehicle wrap or even decals for your company vehicle. Vehicle wraps tend to last for up to 5 years or even longer so you don’t have to worry about a replacement every year. For more information on vehicle wraps, call or email one of our team members today for a quote or fill out the quote form right here on our website.
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www.amsigns.net
1305 Ranchers Legacy Trl Suite 120, Fort Worth, TX, 76126
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