What Can Channel Letters Do For My Business? -

What Can Channel Letters Do For My Business?

You might be building a new business outlet or space or making some renovations to an old one. In any case, signage is a crucial part of any business large or small. When it comes to signage lettering, something that is always worth taking into consideration is channel letters.

What Are Channel Letters? & How Are They Useful?

“Channel Letters” is the word used to describe the large three dimensional lettering that we see around us on storefronts, banks, clubs and other business establishments. These are available in designs which are non-illuminated as well as designs with backlighting. If you’re wondering how having channel letters installed can benefit your business, allow us to elaborate.

Visibility

The foremost benefit of having channel letters installed is visibility. Channel letters are large and the fact that they are three dimensional makes them distinctly visible even at a distance. Apart from this, channel letters can also be illuminated increasing nighttime visibility making your establishment’s location apparent even at larger distances. If you want to save energy, you also have neon or reflective channel letters that also increase night time visibility immensely.

Promotion

Let’s face it, we live in a consumerist world where even if your products or services are on point, selling can be rough without the frills. You may have competitors offering the same products and services who are simply putting themselves out better. If you avoid common mistakes that can be made when designing signs and work with the right signage company, this should benefit you. Creatively designed and well manufactured channel letters contribute to your businesses public image making it attractive for those who may be looking for what you offer but are unfamiliar with your brand.

Energy

Unlike other backlit signage, though channel letters are bright and attractive, they do not use all that much electricity or energy. This is due to the LED lights used in making these letters. These lights offer more illumination at an energy cost which is far less than other lighting options.

Versatility

You don’t need to have channel letters fit to a standard. You can literally have channel letters designed like your logo or something that uniquely identifies your business. This allows you to fly your colors so that those who are familiar with your services or products know it’s you at a distance at any time.

In Conclusion

In conclusion, channel letters are a viable and versatile way to save energy, increase visibility for your business and partake in a little promotion. If you’re located in Fort Worth, Texas and are looking to have channel letter signs installed or replaced, give us a call and we are at your service.